Sheena Iyengar | Clinton School Presents

Sheena Iyengar

Interview with Sheena S. Iyengar for NPR affiliate KUAR on Clinton School Presents, a weekly dialogue of distinguished guests that visit the Clinton School of Public Service in Little Rock, Arkansas. Nikolai DiPippa, Clinton School Director of Public Programs, sat down with Sheena S. Iyengar, who is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. Prior to joining the Columbia faculty in 1998, she served on the faculty of the Sloan School of Management at MIT. Iyengar has revolutionized the study of choice and decision-making with her research into the negative impact of choice quantity on decision quality. She regularly speaks to audiences across the world on how individuals can overcome the challenges of a market saturated with options. Her book The Art of Choosing (2010) explores the many facets of choice, both its pleasures and its perils, and offers handy techniques anyone can learn in order to start choosing better. It received a Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010.